Some influencers might charge the same rate for the same type of posts no matter the channel it will be used on, but it’s much more likely that the rates will vary. We combine data, insights and creativity to deliver high-performing influencer marketing activations that drive business results.

They include celebrity endorsements from those with large followings, to niche content creators with a loyal following on social-media platforms such as YouTube, Instagram, Facebook, and Twitter. They know the results they need to provide and will focus on creating content that aligns with those goals. While we didn't have updated figures on earned media value (EMV) in our 2023 Influencer Marketing Benchmark Report, we did have new figures in 2020. Engagement metrics: Evaluate likes, comments, and shares to understand content resonance and audience interaction. Businesses have found for many years that their sales usually rise when a celebrity promotes or endorses their product.

Studies show micro-influencers have a 60% higher engagement rate than macro influencers, and can drive 20% more conversions for your brand. For example, if your brand has a playful, casual image, partnering with an influencer known for their formal, business-oriented content might not be the best fit.

His popularity on YouTube and extensive media coverage about his more controversial videos have made him one of the most noted online personalities and content creators. If you haven’t yet had the opportunity to enjoy podcasts, Neal Schaffer has put together a comprehensive list of the Best Digital Marketing Podcasts to listen in 2023.For example, if you’re a restaurant and you want to promote a new menu, you should be looking for influencers who regularly post about dining out and the food they eat.